The Kitchn (Apartment Therapy’s sister site) hosted its first virtual Thanksgiving Food Fest. Five star cooks shared five fascinating and delicious Thanksgiving menus on five different nights. It provided viewers with interactive social segments focused on Thanksgiving traditions, recipes, and cooking demos. While November usually generates 90% more traffic than the rest of the year for Apartment Therapy Media, they reported a 98% spike in traffic tied to holiday content this year compared to last year, a clear indication of “an appetite for…holiday content.”
Creative Direction: Melissa Polhamus / Illustration: Bijou Karman / Photography: Joe Lingeman
Client
The Kitchn
Services
• Visual Identity
• Web Design
• Art Direction
Visit the Kitchn to view the full Food Fest site
